Kevin Cook is the Vice President - Marketing & Communications for the Space Foundation and is responsible for overseeing marketing and communications efforts. He works with a team of graphic designers, web developers, program managers and executive leadership to create and implement strategies to achieve mission goals. Prior to his current role, Cook held leadership positions with marketing and communications firms in Honolulu, Seattle and Los Angeles. He has extensive experience in advertising, public relations and promotional marketing, and has provided solutions for corporate, industry and consumer audiences on a local, regional and national basis. Cook is a graduate of McNeese State University at Lake Charles, Louisiana.
Does the new generation of space leaders have an expectation, a responsibility, an obligation even, to not only promote space awareness but redefine the public’s image of space exploration? This panel will examine the influence of public relations campaigns, social media, documentaries/films and other forms of communications on shaping global public opinion about the space industry.